DESIGNING TO STAND OUT IN THE MARKETPLACE
The Related Group
Miami, June 23, 2015
Developers have increasingly turned to “star” architects, interior designers, and industrial designers to create unique real estate products that allow them to strengthen their brands and differentiate themselves from their competitors. In a curated conversation moderated by Rodoplhe el-Khoury, Dean of the University of Miami School of Architecture, I discussed with Jorge Pérez, Chairman and CEO of The Related Group, how he uses design to create distinctive real estate products. The talk was followed by a book signing and reception.